Evans Email Animations
Evans Distribution Systems is an 87-year-old, family-owned and operated logistics company offering customers a single source solution for warehousing and distribution, transportation, contract packaging, quality inspection, fulfillment, staffing and other logistics-related services.
Client Project for Evans Distribution Systems
6 months (recurring)
Illustrator, After Effects, Premiere Pro
Evans wanted a way to make their newsletters more alluring and exciting to their readers.
I was previously tasked with designing our newsletters every month, and I had been successful in increasing the click rate from an average of 11% to 15% every month. I was unsure of what new direction to take to improve our click rate, so I began to do some research. I noticed that throughout our recent newsletters, the ones that garnered the most engagements were ones that had our animations. Thus, I decided to experiment with micro animations to draw users to certain articles that we would release.