Detroit Fulfillment Initative Animated Explainer Video

Detroit Fulfillment Initiative is a network of companies dedicated to growing motivated product based businesses and enabling them to reach their maximum potential.



Project Type

Client Project for Detroit Fulfillment Initiative

Time Frame

4 Weeks

Tools Used

Illustrator, After Effects, Premiere Pro

The Challenge

DeFI wanted a video to explain its goals and mission, but since it was still starting up, it did not have a lot of footage or capital to work with.


I met with the main stakeholders to see what the goals of the video were, and what message they wanted it to send. I was also given a rough draft of their script, which I refined. It was then decided that an animated explainer video would be the best path to take for this project.


I first mapped out the story, then I designed and animated it. I also provided the voice over for the video.

The Result

The video currently has around 3.5 thousand views on the company's youtube page, and is widely used for the different events that it holds with entrepreneurs throughout the city of Detroit

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